Flipkart is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal customers. While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Amazon.com and Reliance Industries in India.
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Walmart-Backed Flipkart Turns to Videos and Livestream to Woo Indian Online Shoppers
