Saudi Arabia’s national carrier Saudia has recorded a 34 per cent rise in brand value, reaching $1.1 billion, according to Brand Finance’s 2025 airline rankings. The growth is attributed to fleet expansion, passenger experience upgrades, and notable recognitions including Skytrax’s ‘Most Improved Airline’. Saudia now ranks 32nd globally in airline brand value, marking a significant leap from its 2021 debut in the Top 50 list.
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Saudia’s brand value hits $1.1 billion with 34% annual surge
